Training Courses

Training Courses


The Advanced Social Media Marketing Certification Program is a comprehensive training course designed to equip participants with the knowledge and skills needed to excel in the dynamic world of social media marketing. This program goes beyond the basics and delves into advanced strategies, techniques, and tools used by industry professionals to drive results and achieve business objectives. Through a combination of theoretical learning, hands-on exercises, case studies, and practical applications, participants will gain a deep understanding of social media platforms, develop effective marketing strategies, create compelling content, run targeted advertising campaigns, manage online communities, analyze data for insights, and navigate legal and ethical considerations. Delivered by experienced instructors with expertise in social media marketing, this program is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their skills and stay ahead of the curve in the rapidly evolving field of social media marketing. Upon successful completion of the program, participants will receive a certification demonstrating their proficiency in advanced social media marketing techniques, providing them with a competitive edge in the job market and positioning them as valuable assets to their organizations.

Course Outline

Module 1: Introduction to Social Media (10 hours)
  • Understanding the basics of social media platforms
  • Historical overview and evolution of social media
  • Benefits and importance of social media for businesses
  • Exploring different social media platforms (e.g., Facebook, Twitter, Instagram,LinkedIn, TikTok)
  • Overview of social media marketing and its impact on businesses
Module 2: Social Media Strategy Development (20 hours)
  • Defining business objectives for social media
  • Target audience identification and segmentation
  • Crafting a unique brand voice and message
  • Developing a content strategy and editorial calendar
  • Setting SMART goals for social media campaigns
  • Understanding key performance indicators (KPIs) for measuring success
Module 3: Content Creation and Curation (25 hours)
  • Creating compelling visual and written content for social media
  • Understanding the importance of storytelling in social media marketing
  • Exploring different content formats (e.g., images, videos, infographics)
  • Utilizing user-generated content (UGC) and influencer partnerships
  • Copyright and legal considerations for content creation and curation
  • Tools and resources for creating and editing social media content
Module 4: Social Media Advertising (20 hours)
  • Introduction to social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads)
  • Targeting options and audience segmentation for ad campaigns
  • Designing effective ad creatives and copywriting best practices
  • Budgeting and bidding strategies for maximizing ROI
  • Monitoring and optimizing ad performance using analytics
  • Case studies and practical exercises on running successful ad campaigns
Module 5: Community Management and Engagement (15 hours)
  • Understanding the role of community management in social media
  • Developing a crisis communication plan for social media
  • Responding to customer inquiries, comments, and complaints
  • Building and nurturing relationships with followers and fans
  • Encouraging user engagement through contests, polls, and user-generated content
  • Tools and techniques for managing social media communities effectively
Module 6: Social Media Analytics and Reporting (20 hours)
  • Introduction to social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics)
  • Identifying and tracking relevant metrics and KPIs
  • Analyzing data to gain insights into audience behavior and preferences
  • Reporting on social media performance to stakeholders
  • Iterative optimization based on data-driven insights
  • Advanced analytics techniques for measuring social media ROI
Module 7: Legal and Ethical Considerations (10 hours)
  • Understanding privacy laws and regulations in Ontario, Canada (e.g., Personal Information Protection and Electronic Documents Act (PIPEDA), Ontario Privacy Act)
  • Intellectual property rights and copyright laws applicable in Canada
  • Disclosure requirements for sponsored content and influencer partnerships according to Canadian Advertising Standards
  • Avoiding common pitfalls and legal risks in social media marketing within theCanadian legal framework
  • Ethical considerations in social media engagement and advertising, aligned with Canadian marketing ethics standards
  • Creating and implementing a social media policy for employees compliant with Canadian privacy and advertising regulations
Module 8: Emerging Trends and Future of Social Media (10 hours)
  • Exploring emerging trends in social media (e.g., live streaming, augmented reality, chatbots)
  • Understanding the impact of AI and machine learning on social media marketing
  • Predicting future developments and innovations in the social media landscape
  • Adapting strategies to stay ahead of evolving consumer behaviors and preferences
  • Practical exercises and case studies on leveraging emerging trends for business growth
Module 9: Practical Application and Capstone Project (20 hours)
  • Applying knowledge and skills acquired throughout the course to real-world scenarios
  • Developing a comprehensive social media marketing campaign for a hypothetical business
  • Conducting market research, setting objectives, creating content, and executing ad campaigns optimizations improvement
  • Monitoring campaign performance, analyzing results, and making data-driven
  • Presenting the capstone project to peers and receiving feedback for further
Module 10: Final Assessment and Certification (10 hours)
  • Reviewing key concepts and learnings from the course
  • Completing a final assessment to evaluate knowledge retention and understanding
  • Awarding certificates of completion to participants who successfully pass the assessment
  • Providing feedback and recommendations for ongoing professional development in social media marketing
  • Celebrating achievements and recognizing outstanding performance among participants

Tuition fee: $7,800 per person (subject to HST)

AI Essentials for Non-Techies

Course Description
AI Essentials for Non-Techies is a comprehensive course designed to
introduce non-technical users to the world of artificial intelligence and its
practical applications in everyday life. Through this course, participants will
explore a range of AI-powered tools and learn how to apply them in practical
scenarios without the need for coding or technical expertise. Through hands-on
exercises, tutorials, and real-world examples, participants will gain confidence in
utilizing AI technology to streamline tasks, make data-driven decisions, and
enhance productivity.

Course Outline

Module 1: Introduction to Artificial Intelligence (5 hours)

  • Understanding the basics of artificial intelligence
  • History and evolution of AI
  • Types of AI: Narrow vs. General intelligence
  • Ethical considerations in AI usage

Module 2: AI-Powered Productivity Tools (30 hours)

  • Introduction to AI-powered productivity tools
  • Using AI for email management and scheduling
  • AI-driven task management and project collaboration tools
  • Automating repetitive tasks with AI assistants
  • Integration of AI tools with existing workflows

Module 3: AI for Communication and Collaboration (25 hours)

  • AI-driven communication platforms
  • Virtual assistants for team collaboration
  • Real-time language translation tools
  • AI-based transcription and voice-to-text services
  • Collaborative document editing with AI suggestions

Module 4: AI-Powered Creativity Tools (35 hours)

  • Introduction to AI in creativity
  • AI-generated content creation tools
  • Image and video editing with AI enhancements
  • Music composition using AI algorithms
  • Designing with AI-powered graphic tools

Module 5: AI for Decision Making and Analytics (40 hours)

  • Introduction to AI in decision making
  • Predictive analytics and data visualization tools
  • Sentiment analysis for understanding customer feedback
  • AI-powered market research and trend analysis
  • Optimization algorithms for decision support
  • Module 6: AI Ethics and Bias Awareness (15 hours)
  • Understanding AI biases and their implications
  • Ethical considerations in AI development and usage
  • Mitigating bias in AI algorithms
  • Ensuring fairness and transparency in AI applications

Module 7: Practical Applications and Case Studies (30 hours)

  • Hands-on projects using AI-powered tools
  • Case studies showcasing successful AI implementations
  • Group discussions on real-world AI challenges and solutions
  • Guest lectures from industry experts on AI best practices

Module 8: Capstone Project (20 hours)

  • Applying AI tools to solve a real-world problem or optimize a process
  • Project planning, execution, and presentation
  • Peer review and feedback sessions

Module 9: Continuous Learning and Skill Development (10 hours)

  • Resources for staying updated on AI advancements
  • Communities and forums for AI enthusiasts
  • Online courses and workshops for further skill enhancement
  • Strategies for continuous improvement in AI utilization

Tuition fee: $7,800 per person (subject to HST)